12/6/2023 0 Comments Apple juice concentrate australiaThe VRG’s initial call to Heinz’ main office led to our leaving several voicemail messages to corporate employees. We were told that “juice is not clarified with gelatin.” When we asked how it was clarified we were told that it was “proprietary information” and to call corporate headquarters for more information. We first called the Heinz consumer service line in September 2014. The VRG wanted to know if Heinz North America also clarified their apple juice with gelatin. Group member Maureen replied by email that it was correct and directed us to another report in an Australian newspaper: Then we contacted the Vegetarian/Vegan Society of Queensland to confirm that this information was accurate. The juice appeared to be the Golden Circle brand. We emailed Heinz Australia several times to confirm the report that their apple juice was clarified with beef gelatin but received no response. More information on clarification methods can be found here: Read here about the clarifying agent classification cited in the previous article: Interested readers may learn more about the clarification process and find a list of common clarifying agents in the Introduction of the following article: Animal-derived clarifying agents include gelatin, isinglass (fish-derived), casein (a milk protein) or albumen (egg-derived). Many juices need to be clarified (fined) in order to eliminate a variety of suspended particles that make juice cloudy. ![]() A food industry newsletter reported that Heinz Australia uses beef gelatin to clarify (i.e., make clear) its apple juice:
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